PPC specialist

Digital marketing agency invites applicants to the position:  PPC specialist
Main Responsibilities:
  • Create, track, analyze, and optimize pay per click campaigns (Google AdWords; Facebook Ads as a basic toolset; CPI networks, Bing, LinkedIn, Snapchat, Twitter and other as expansion opportunities);
  • Proactively explore and test new campaign types, tactics and strategies to create the system of continual optimization and growth;
  • Implement automation and/or scripts for account maintenance where applicable;
  • Conduct testing of various tactics, objectives, audiences; drive data-driven decisions around what content to feature, which calls-to-action to place;
  • Establish and upgrade report(s) and dashboard(s) with ads benchmarking metrics;
  • Tell the story behind ROI, CPA, CPC, CTR, and ROAS, interpreting trends and making recommendations based on them;
  • Identify new industry trends and technologies;
Requirements:
  • English for business communication with in-house and clients teams; reviewing ad copies; logging daily activities in task trackers (e.g. JIRA, other PM tools);
  • 2+ years of experience in PPC and web analytics;
  • Understanding of B2B & B2C;
  • Successful cases in promotion on the US or EU markets.
What we offer:
  • Competitive salary;
  • Interesting IT projects;
  • A brilliant team that supports your professional development.
Send your resume to kovalenko@sniper.com.ua